VSVPROGRAMME
Stronger economics begin with a viable business model.
Product traction does not always produce attractive economics. The Business Model & Monetisation programme examines how value is delivered, priced and captured, then designs and tests focused changes using customer evidence and commercial metrics.
01PROGRAMME
When this programme matters
- Revenue grows while unit margins weaken.
- Pricing no longer reflects delivered value.
- Customers adopt the product but fail to convert to paid plans.
- Sales cycles are too complex for contract values.
- A new segment requires a different proposition or packaging model.
02PROGRAMME
Programme structure
- 01
Diagnose business economics
Review customer segments, offering structure, pricing logic, costs to serve and commercial funnel performance.
- 02
Understand willingness to pay
Design customer research or controlled market tests with explicit sampling limitations. Separate expressed preferences from observable purchasing behaviour.
- 03
Develop model alternatives
Evaluate packaging, pricing metrics, subscriptions, usage-based charges, service bundles and partner routes where appropriate.
- 04
Model scenarios
Test assumptions on conversion, retention, ARPU, contribution margin and delivery costs. Identify possible adverse impacts.
- 05
Pilot changes
Coordinate controlled experiments, customer communications, performance tracking and decision gates where contracted.
- 01Customer value
- 02Pricing
- 03Conversion
- 04Retention
- 05Contribution margin
03PROGRAMME
Deliverables and indicators
Monetisation diagnosis, customer evidence summary, prioritised hypotheses, scenario model, experimental plan and measured pilot findings. Metrics include conversion, average revenue per account, churn, gross margin, contribution margin and customer lifetime value where data quality allows.
04NEXT STEP
Next step
An initial conversation can establish whether a focused assessment or a defined Business Model & Monetisation programme is appropriate.
FAQQUESTIONS